Discuss how social media analytics can be applied to address the UN SDG I mentioned, Zero Hunger.
As I mentioned in the last blog, the key points of achieving zero hunger are food security and rural production commercialization. I think rural e-commerce based on social media analysis can help to solve problems in the two points.
Since 2015, rural e-commerce has been vigorously promoted with the introduction of national policies and financial support from the Ministry of Commerce. For many e-commerce enterprises, rural areas are a potential market for tapping incremental users. Therefore, rural e-commerce has already become the focus of traditional e-commerce giants such as Taobao and Jingdong.
However, after a period of exploration, rural e-commerce has encountered many insurmountable dilemmas, such as the “unsellable” of agricultural products, and the phenomenon of hoarding caused serious rottenness. This phenomenon is not only easy to dampen farmers’ production being enthusiastic, consumers can not buy the products they want because the information channels are not smooth.
The emergence of social e-commerce may become a helper to help rural e-commerce break through the predicament. This is exactly where social media analytics comes in.
On the one hand, from the perspective of consumers, interesting online social shopping is more adapted to consumer psychology, and it also meets the consumer’s ultimate definition of online shopping. It broke the traditional consumer shopping model, turning personal online shopping into a multi-person participation, with social fun.
On the other hand, from the point of view of the merchant, it is the pursuit of fast and effective product promotion. Social e-commerce has a unique advantage in this regard. Due to the stability of the social relationship chain and high communication, social e-commerce has made the product promotion effect faster and more effective.
Therefore, under the natural social gene, many social-based e-commerce platforms have gradually emerged. Social e-commerce represented by Pinduoduo and Jixiang Mall is trying to get a share of the “e-commerce + social” bonus. And has created one e-commerce miracle after another.
Public information shows that Pinduoduo had more than 100 million paying users in 2016, monthly GMV exceeded 1 billion, and average daily orders exceeded 1 million. This way of getting traffic through social platforms has detonated the social network and burst into amazing power.
From the point of view, the merging business model of social e-commerce can be recognized by the public, and it is inseparable from its more emphasis on the different needs of consumers and businesses. As mentioned earlier, rural e-commerce is currently facing problems such as the serious accumulation of agricultural products and unsmooth product promotion channels that cause consumers to “want to buy but not buy”. The unique business model of social e-commerce is expected to become such a channel for solving problems.
Therefore, under the mobile social traffic dividend, cutting into rural e-commerce from the perspective of social e-commerce is a good way to “out of poverty” for rural e-commerce. And social e-commerce has also begun a brutal growth stage due to a large number of players, and it is urgent to find new points of force.
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I really agree with your opinion on E-commerce and must admit that with the popularity and maturity of e-commerce, for the people living in city, there are more abundant choices for dining and daily diet. And even for some rural areas, as the e-commerce industry matures, it also promotes the vigorous development of the logistics industry, and people in rural areas can more easily and conveniently receive assistance from society and the government, thereby greatly improving the poverty and hunger problem.
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I am agree with you about the your points about the e-commerce in rural area. My article is about how to apply social media analytics to end poverty in the remote places. Making use of the power of social media we can make the life in the rural places better.
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The knowledge I have absorbed from your blog can be summarized as: combining social media platforms with rural e-commerce, which is a great idea to achieving the UN zero hunger goal, as most of the hunger phenomenons are normally existed in the rural area. Meanwhile, by using the SMA technique, it could also helps rural e-commerce merchants change their business models or adjust the market supply of agricultural products by gaining feedback from the analysis result of users comments or their willingness to share a good to the person they know.
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Hi, Tau. I really think that this blog shows great consistency, because you focus on how to address the exactly two key points which you mentioned in your previews blog. As you said, social-based e-commerce platforms play an important role in SMA based rural e-commerce.
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I think the social e-commerce is gorgeous. But I dislike pingduoduo, since it destroyed virtuous cycle.
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